The Mexican marketing agency Bou Vermell through its MX PRODUCE business division, will participate at the Winter Fancy Food Show 2020, which will be held from January 19 to 21 in the city of San Francisco, California, United States.

mxprouce-estand.WINTER FANCY FOOD SHOW, is characterized as the most relevant event on the West Coast of the United States, as far as processed and gourmet foods are concerned. This event, held year after year in the city of San Francisco, California, offers endless possibilities for all Mexican food producers who want to promote and sell their products to the US market.

MX PRODUCE, specializing in the international promotion of Mexican food producers, will have a presence with six companies that will show and offer to taste their products to VIP retail buyers, brokers, and distributors, mainly from the US market and other countries as well.

The companies participating are Villa Vainilla, Campos Azules, Azucena, Lempat Foods, Chamolin, and Patrimonio de Mexico. All of them offering authentic Mexican products, among which are: vanilla, agave sweeteners, tortillas and nachos, Mexican salsas, esquites (corn snacks) and gift boxes with select Mexican products, respectively.

The participating companies offer products made entirely with Mexican inputs and labor, and all of them have registered with the FDA as well as essential food certifications such as HACCP, ISO-22000, SQF, and BRC.

Thanks to the participation of these companies, MX Produce will have the presence of companies from different Mexican states, such as Veracruz, Jalisco, and Mexico City.

According to a study published by the BBC, Latinos in the United States are classified by their national origins. Among the 55 million Hispanics, who make up 17% of the US country’s total population, the dominant group is Mexicans. With 35 million people, those who trace their national origin to Mexico make up 63% of the entire Hispanic community in the US.

One of the things that Mexicans who live in the United States miss most is, without a doubt, their country’s cuisine. These six Mexican companies by joining forces will participate in the 45th edition of the WINTER FANCY FOOD SHOW to bring to the Hispanic consumers their authentic Mexican products offer.

These Mexican companies are not only focused on the Hispanic market. American consumers for several decades have shown a particular interest in Mexican gastronomy. They have increasingly included in their food preferences products such as tortilla, guacamole, salsas, hot sauce, vanilla, and natural sweeteners such as agave.

Without a doubt, the participation of these six leading Mexican companies will continue to strengthen the presence of Mexican products in the North American market.

The participation of Mexican companies will not only be in WINTER FANCY FOOD SHOW in the city of San Francisco, California, but entrepreneurship and effort will also continue in the summer edition of the SUMMER FANCY SHOW In New York City at the end of June 2020.

This event will seek to capture the attention of buyers on the east coast of the United States, as well as strengthen business contacts made in the past.

SUMMER FANCY FOOD will take place during June 2020 in the city of New York. To get more information, please write to